Economic Journal 02/06/2011 Brazil - Ana Paula Ribeiro
The Bank of Brazil hopes to win between nine and ten million customers in five years that will administer the Postal Bank. But the vice president of Retail and Distribution, Alexandre Corrêa Abreu, recognizes that the first few months will be shortages. "No start with high volume, but we believe we are in full operation in 12 months, with levels similar to today, "he says.
On Tuesday, the BB winner was the auction of Banco Postal - ten years ago is being managed by Bradesco - to bid $ 2.3 billion. The BB takes the service in January and the contract may be renewed for another five years through new disbursement. The executive explained that despite the high outlay, this contribution will allow the BB forward a proposed strategy for 2015, which is to be in all Brazilian municipalities. The BB 3170 has branches in cities, counting the corresponding em4.389municípios is present. But the Postal Bank not only operates in 225 locations. "The revenue we get supplants that investment. We fail to invest and allocate energy expansion network ", explains, adding that the market value is, since the winning bid was only $ 50 million higher than Bradesco, who was also in dispute.
According to Corrêa Abreu, each agency has an average cost Implementation of $ 1 million, and the complementary - compact model that works in conjunction with a correspondent bank - require less input. The plan was to open 250 additional branches in 2011. "Let's do a reassessment," he said. Since the goal open 200 branches and 150 traditional style - for the public high-income is maintained.
With the Postal Bank, BB wants to capture the low-income public. For it will offer, in addition to traditional banking services as account opening and receipt of payment, micro-credit and make the capture of prospotas financing of federal program "My House, My Life." The executive said the bank will talk with the Post Office about the possibility of distributing cards Elo - flag created in partnership with Bradesco intended for low-income and the distribution of benefits from government social programs is a "strong chance" the explore.
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