portal Baguette 01/06/2011 - Guilherme Neves
Banrisul Customers may, from July, shopping sites in paying directly via home banking without using your credit card.
The state bank has partnered with SafetyPay, the American company that develops a system of buying on the Internet for e-commerce using the Internet banking. 
The system, you can access some 2,500 establishments, including retail, tourism services, sales of jewelry and downloads. Amazon.com, one of the largest online retailers in the world, inaccessible to users Brazil's no international credit card, will be the flagship publication of the partnership between Safety and Banrisul.
"People have money, they want to buy, but do not use the card for fear of having their data stolen. We offer a way to circumvent it, "says Donald Wieselberg, vice president of business development at SafetyPay.
Wieselberg announced the partnership at the 4th International Forum on IT, sponsored by Banrisul.
Who's afraid of the web?
One of the attractions of the system, explains Wieselberg is security.
Numbers-Bit consulting and indicate that 40 million people in Brazil moved the account over the Internet in 2010. That is, many depositors trust the security of virtual addresses of their banks.
"At the time of using the card is that the story changes. People distrust the safety of shopping online, "says the executive.
According to the e-Bit, the number of Brazilians who use e-commerce in 2010 was 23 million, nearly half of those who underwent operations via internet banking. How does
SafetyPay
By SafetyPay system, no banking information is stored in the user store. The only data used are the name of establishment, amount and invoice number. In the demonstration
made by Wieselberg during the forum, just choose the item and select the SafetyPay as payment. The system directs the user directly to Banrisul, which were then entered the information normal use of home banking.
"We just say we were paid so much for making this real and that the store can now release the product to the customer. No risk of having data stolen by an attack on data from Amazon, for example. Everything is between the bank and customer, "says the executive.
All transactions are made in the currency of partner bank, converted automatically.
Reinforcement in addition to online
favor customers, says Wieselberg the SafetyPay should give a force to the area of \u200b\u200binternet banking Banrisul.
"You can, for example, do promotions for major brands to customers of a specific bank, giving an increase in the area of \u200b\u200bInternet," the executive designs.
In addition, part of the percentage of establishments charge is passed on to the banks.
Banrisul and Safety in numbers
In 2010, customers of the state bank made 99.7 million transactions via office or home banking, moving R $ 78.6 billion - an increase of 21.9% compared to the volume of transactions 2009.
The bank has 3 million account holders. Last year, Banrisul achieved net income of R $ 741.2 million - up 37% from a year earlier.
Currently SafetyPay has partnerships with 18 banks, including Banrisul for which negotiations began in December 2010. In Brazil, HSBC also is a partner.
Worldwide, 100 million account holders are using the payment system.
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