portal Secs 02/06/2011
Previsul The insurer has just repaginate card customers' benefits the insurer. The benefit is available to the insured Previsul and their dependents, may be requested through the website or through the broker
Currently there are over 73,000 card users benefits they earn discounts on medicines, consultations, gyms, hotels, restaurants, parks and more. There are more than 13,000 partner institutions throughout the states of Sao Paulo, Rio de Janeiro, Distrito Federal, Minas Gerais, Rio Grande do Sul, Santa Catarina, Parana, Bahia and Ceara. The full list of participating partners is available at www.previsul.com.br. agency integrated marketing solutions Edenred's relationship, which also includes the brand Ticket in Brazil, Extends Partnership with MasterCard to issue cards and passes the awards pre-paid, the Present Perfect. The agency will be responsible for all stages of the process from the issue until the operation of the credits and debits, release, balance inquiry, card design, among others. The beginning of the operation now has six thousand active cards through approximately 160 client companies.
Accentiv'Mimética The performance of the Present Perfect with Mastercard in incentive campaigns began in May 2009. The difference is that with the new implementation, the card issuing cease to be made by a financial institution and is the responsibility of the agency, which gives flexibility and customization for customers. "We worked for about a year in conjunction with MasterCard for approval, infrastructure and security. And as a result, we can contribute to the development of the market for prepaid awards, and expects to double the volume of emissions in a year" said William Lim, Managing Partner at Accentiv'Mimética. Among the expansion plans is the possibility of partnerships with other channels to increase the portfolio client and outsourcing to other agencies that work with products to promote, since Accentiv'Mimética serves as Program Manager, which allows the agency to act as managing large projects prepaid awards.
"The launch in conjunction with the Accentiv'Mimética is a milestone for MasterCard, because with it licensed the first non-financial incentives in the country, which shows innovation and flexibility in our business. The partnership is also aligned with the MasterCard's strategy to develop all solutions to the prepaid segment in Brazil, a market that currently represents in America America $ 12 billion in opportunities and may reach $ 81 billion in 2017, "explains Alexandre Magnani, Vice President of Business Development at MasterCard Brazil.
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